In order to provide the public with the highest quality travel services and promote the most efficient and amicable relationships with other members, each ACTA member agrees to adhere to the following code of ethics.
RELATIONS BETWEEN ACTA MEMBERS (RETAIL, ALLIED AND CERTIFIED) AND THE PUBLIC
When dealing with the public, it is the duty of ACTA members to:
(a) respect all people and treat them with equality and dignity;
(b) train and inform in-office and outside sales staff on all phases of travel which they offer to the public in order to provide professional travel advice and secure the most appropriate available travel services;
(c) make every effort to ensure that accurate information is provided to enable their clients to exercise an informed judgment in making their choice of travel services;
(d) advise clients of the necessary passport and visa requirements for the journey to be undertaken and verify that client’s travel documents are up to date;
(e) advise clients of known health requirements/risks and refer them to a travel medicine professional when appropriate to the trip being undertaken;
(f) at the time of booking, advise their clients of the existence and amount of any known cancellation fee, revision fee, supplier service charge or administration charges, and inform clients of the existence of cancellation protection and/or travel/health insurance;
(g) disclose in advance of counselling the existence of any service charges to be assessed to the client;
(h) ensure that all travel and other documents are checked before delivering them to their clients and that any points requiring clarification are explained;
(i) promote the services of other ACTA members, whenever consistent with the best interests of the client;
(j) refrain from disparaging the business practices of another member, transaction or service, and render any opinion with strict professional integrity and courtesy;
(k) refrain from carrying on business under a name and style or in a fashion that is intended to, is likely to, or in fact does confuse the public or the industry as to the identity, association, affiliation, or qualities of that member.